What is brand strategy? Brand strategy is everything related to how people experience your organization. This includes every touchpoint, whether it be visual, auditory, or tactile. Creating a positive, lasting impact through all of those touch points is critical to cultivating and sustaining loyal customers.
What is a coach? A coach is someone experienced in the design thinking methodology and tools who works closely with the organization leaders to develop and execute strategies to identify and solve any brand strategy issues. The combination of the process expert (the coach) co-creating with the content/industry expert (the organization leaders) is ideal for effectively and efficiently addressing needs.
What is design thinking? Design thinking is a way of approaching business problems that includes a process and set of tools that are inherently innovative, creative, and most importantly, human-centered. This approach is a proven method for addressing brand strategy problems. Read this interesting overview of design thinking to learn more.
Brand strategy involves an audit of the current experiences your customers have with your brand. We assess these to identify opportunities for improvement and alignment. Then we create a strategic plan to implement the improvements.
Print Collateral Design encompasses the design of printed materials associated with your organization. These can include: brochures, business cards, catalogues, postcards, rack cards, flyers, etc.
Environmental Graphic Design is the design of graphics placed in a 3-D environment. This includes all types of interior and exterior signage.
Icons by lastspark
Brand Identity Design is the creation of a visual language for your brand. This encompasses elements such as: logos, color palettes, font palettes, iconography, photographic styles, cinematic styles, etc.
Website Design includes the design of a single or mutli-page website for your organization. The website design can include a wide range of purpose and functionality, from informational to transactional.