When thinking of your brand, worry less about visuals and more about longevity, extensibility, and hierarchy. Adaptive identities are beholden to trends in design, but different systems are better suited for different purposes.
It’s a lens on management consulting that helps organizations, teams, and individuals think and act differently in the 21st century.
Being on the cutting edge makes us part of a community of hardcore enthusiasts who share similar ideas,technologies, and terms. A shared vocabulary is great — but it can also be a frustrating barrier of entry for the uninitiated.